References & Past Projects
Jameson
Acceleration Plan and CHINA Route-to-Market Strategy
Build a 5 year Acceleration Plan and a disruptive Route-to-Market(RTM) to bring exponential growth to JAMESON in China. Plan reviewed and approved by Irish Distillers (IDL) Excom
Real Coco
DistributionPartner & Brand Management for Mainland China
Ongoing, but started by relaunching Real Coco in June 2020. Mainly focusing on key offline and online channels to build credibility with the introduction of plant-based milk & creamers.
Beam Suntory
Online Strategy and CHINA Route-to-Market (RTM) Strategy
Designed a dedicated RTM for online & offline with the opening of a Suntory RTD Flagship Store Launch on TMALL and a series of offline activations to recruit consumers
Distell
CHINA Route-to-Market (RTM) & Distribution Strategy
Designed a new RTM for online & offline. Found new distributors for both brands and managed them including building top accounts listing in on premise (bars) and off premise (premium retail) in Shanghai and Beijing
Harviestoun
Distribution Partner & Brand Management for Mainland China
Series of events and activations around Harviestoun beer and distribution management around key offline channels (on-premise)
UgaUga
CHINA Route-to-Market & Distribution Strategy
Designed a new Route-to-Market (RTM) for online & offline. Developed brand plan and channel strategy, set-up the Tmall flagship store. Found and managed distributors for the brand building availability in top accounts in retail & TV shopping.
Events
Through our event subsidiary Lolypop Events, we organize small to big scale events. We are the creator of Beernanza, Mixnanza, Beerkraze, Mixkraze and the Shanghai International Beer Festival
F&B Events
Rooftop Events
Festivals
Vegan Events
Other Brands We've Worked With
